Explaining Social Media to Your Parents

Too often these days we hear "get off that phone" or "what is so important that you're always on your computer?"

Well Mom and Dad, just so you know, it's not illegal, it's social. Staying connected has become the new rage for teenagers to young professionals, and even older. If your parents are snooping around while you're on your Facebook page or while you're following your favorite celeb on Twitter, then set the record straight. Most parents these days see no benefit in knowing that "Tiffany XXX got a new tattoo of a butterfly" or "John XXX is grounded for two weeks for putting an M-80 in the toilet at school." I know my Mom could care less if the Kings of Leon are throwing a free show tonight! But that's just it, the benefits lie in the information we gather, as a social unit. When you stay connected, you feel connected. It becomes part of your daily routine to check your page, see who's doing what and let others know what's going on in your life. Even if it's not that important, someone out there is reading that update or that Tweet and for one moment, when you press send, you feel important. You somehow have a sense of validation in the world.

So my point is, get your parents connected, get them involved. They'll be excited to know they can connect with old friends and old classmates. And even though my Mom can't grasp the idea of why you have to double-click the mouse, seeing old faces and catching up with a generation that has been lost for years, is something they'll appreciate.

The “Bullseye” Effect

One essential factor in creating a small business is branding your company, its name, your logo, etc. You may not think that creating a brand identity for your company is important, because all you care about are the sales of your products and services. Wrong!

A brand is not just a logo, it is all of your ethics and persona; it is conveyed in your logo, your web site design, your letterhead and stationary, your business cards. Brand identity is maintained by being creative, concise and consistent.

Think about the last time you saw that little green lizard on TV, or the last time you only saw a “Bullseye” on the screen or in a magazine, no name attached to it. These companies have successfully branded their logo by a symbol or a sole graphic. Their brand identity is so powerful that they don’t even need to mention the company’s name and we know that it’s Geico and Target respectively.

Be proactive, NOT reactive to the way you market your company and establish your brand identity. Choose the correct target audience, get in their heads and make them remember you and your company.

The Revive Team / 919.802.0424 / Contact Us Today!