One essential factor in creating a small business is branding your company, its name, your logo, etc. You may not think that creating a brand identity for your company is important, because all you care about are the sales of your products and services. Wrong!
A brand is not just a logo, it is all of your ethics and persona; it is conveyed in your logo, your web site design, your letterhead and stationary, your business cards. Brand identity is maintained by being creative, concise and consistent.
Think about the last time you saw that little green lizard on TV, or the last time you only saw a “Bullseye” on the screen or in a magazine, no name attached to it. These companies have successfully branded their logo by a symbol or a sole graphic. Their brand identity is so powerful that they don’t even need to mention the company’s name and we know that it’s Geico and Target respectively.
Be proactive, NOT reactive to the way you market your company and establish your brand identity. Choose the correct target audience, get in their heads and make them remember you and your company.
The Revive Team / 919.802.0424 / Contact Us Today!
Wednesday, March 30, 2011
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