A good web development company should follow the 12 second rule. Within 12 seconds of a unique site visitor (someone visiting the website for the first time) seeing your website, they should be able to absorb who you are and what you do. This exercise of attracting people right from the start along with simple, easy to understand navigation and engaging web content entices those visitors to ultimately contact our clients if there is a fit to do business.
Simplicity should act as a guide in all Web-based communication. Consider the following tips:
- Pick one navigation scheme, and use it throughout the site
- Make sure you think of your website visitors when writing you textual content
- Consider how people are interacting with the site… What information are they looking for most frequently? Can they find it easily?
- Keep navigation items to a minimum
- Always have a "Call to Action" within your text to help your site visitors read through your site
- Get your site visitors to contact YOU
In all electronic communications, from your website to email newsletters, the reader should immediately recognize the company, who they are, what they do and why. Make sure your business logo is large enough to see/read, but not overwhelming to the page layout. Display it prominently at the top of each webpage and newsletters. Offer quick links to the most important parts of your website. If you specialize in "ABC", provide a nicely designed button to present itself on each page so your potential customers can access "ABC" with ease.
If no one in your office has web design experience, consider hiring an experienced design firm before jumping into a large project. The Revive Team encourages “shopping around” for the best possible fit. Understand your objectives for the website and do your research on all companies you meet with. Are they giving you sound advice? There goal for you should be for the website they design to generate as much business as possible for you to see a health ROI. Convert more customers, increase profits and have a great day!
The Revive Team / 919.802.0424 / Contact Us Today!
