Are you able to name the company behind such popular taglines as “Just Do It”, “The Ultimate Driving Machine”, “The Breakfast of Champions”, “Tastes Great, Less Filling” and “Don’t Leave Home Without It”?
If you didn’t have to think twice about whose taglines these are, you watch way too much television OR pay too close attention to the commercials! I’m joking. These taglines have been around for years and years and have never changed.
As stated, they’ve been almost forced into the homes across the U.S. and sometimes the World in their advertising campaigns. This is why we can name the companies who branded these taglines, as well as, many other taglines we hear daily.
Oh, the answers to the taglines mentioned above are Nike, BMW, Wheaties, Miller Lite and American Express respectively. Taglines create brand recognition, a first impression. People will remember a tag phrase, but have no idea about the company name. They are unique, yet simple. They are one of the first steps in building a brand. A good tagline is your best and cheapest form of advertising. If your company name, logo and tagline are all working in harmony, they become an ad themselves.
Taglines go anywhere and everywhere your logo goes; t-shirts, business cards, websites, radio ads, TV ads, etc… Consultants from The Revive Team stress that whatever logo and tagline you may use, keep it consistent throughout any and all marketing collateral. Keep it short. Keep it simple.
Not every business needs a tagline, but if you decide to go that route, do your homework, brainstorm, get mentally involved and ask for outside opinions. Be prepared to take positive and negative feedback and willing to revise many times. Make your tagline work for you!
The Revive Team is currently working in close collaboration with a business that needed to re-brand themselves starting with their logo, their website and their marketing collateral. When dealing with their logo, both parties toyed around with each other’s concepts for a catchy tagline to accommodate the logo. They came to a conclusion and you will be seeing their new and improved website in the next couple of weeks.
The Revive Team / 919.802.0424 / Contact Us Today!
Tuesday, November 09, 2010
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