Just about every employee of any business has a 2 x 3.5in card lying in a drawer, hiding in a wallet, lost in a briefcase, placed in a holder at the front desk, etc… I know too many friends who have full-time jobs, but don’t have a business card. Now why is that? Scores of people believe only the sales teams; marketing teams and the owners should have cards. How ignorant!
Business cards are often one of the most underutilized tools in one’s marketing. Use the front and back of your business card to gain full benefit. Depending on your market you can put some very valuable information on the back such as a sports schedule, list of services, emergency numbers, or special dates people want to remember.
Creatively distribute your card. When you eat out you can leave one with the tip or ask if you can place some near the register. If you borrow a library book, use one as a book mark and leave it in a page upon return. Hand them to clerks in stores who may know other people who could use your product or service. I saw an episode of "Wife Swap" where the husband was a residential real estate agent and everywhere he went, he had a stack of cards in his pocket handing them out to random people like candy. Why? Because he can and wants people to know who he is, what he does and how to contact him... genius!
When someone gives you their business card be sure to enter their information in your database. Send them a short note or email within 48 hours of meeting them to keep your name fresh in their mind. If you forgot to mention something during the initial contact, send them a link to your website for more information. MAKE YOUR BRAND COLLATERAL WORK FOR YOU?
Speaking of websites… have you considered your website to be a business card? An oversized, user friendly and visually stimulating business card? If not, you should.
Think about it this way. You’ve invested time, energy and money into your business. You’re trying to attract new customers. You’ve hired the best person for a specific job. Here’s the thing, those employees who are leaving their business cards all over town only work a set amount of hours. A website acts as your 24 hour sales representative. Ready to welcome site visitors, receive comments, capture information, record online sales and always able to make your business look great, no matter what time of day. How cool is that!
Business cards will always be necessary, so be sure to carry them with you wherever you go and be willing to hand them out as opportunity presents itself. Revisit the idea of how well your website is working for you and always get an outside, second opinion. Your website is the biggest business card you can have. IS YOUR WEBSITE WORKING FOR YOU?
The Revive Team / 919.802.0424 / Contact Us Today!
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